Was klassisches Marketing vom Online-Marketing lernen kann

11. Juni 2009 um 12:57 Uhr | In Online-Marketing, SEO | | | Mister Wong |

Die Kombination von klassischen Marketinginstrumenten mit dem Online-Marketing wird in der Theorie häufig empfohlen, aber in der Praxis zu selten umgesetzt. Einen interessanten Vorschlag für die praktische Umsetzung habe ich heute im SEM-Stammtisch Frankfurt Blog gelesen: Thomas empfiehlt eine Art SEM-Marktforschung im Vorfeld einer klassischen Kampagne.

Konkret könnte man in Google Adwords verschiedene Anzeigenkampagnen zu Suchbegriffen schalten und ermitteln, auf welchen Text die Benutzer am stärksten reagieren. Das Vorteilsargument mit der höchsten Traffic Quote übernimmt die Werbeagentur dann als Aufhänger für die klassische Kampagne. Fazit: Ein äußerst günstiges Marktforschungsinstrument.

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